About Us
Welcome to Fitness Freak – Where Passion Meets Performance.
At Fitness Freak, we’re not just a brand — we’re a movement. Born from a love for fitness, fueled by community, and driven by results, we’ve set out to empower every individual to unlock their peak potential through bold style, powerful gear, and a lifestyle that celebrates strength.
Whether you're just getting started on your wellness journey or you're deep in the grind, Fitness Freak is here to elevate your game — mentally and physically.
🌐 Who We Are
Fitness Freak is proudly Owned and managed by Hashtag Marketplace, the digital marketplace of the Hashtag Global Group (PTY) Ltd & HT Advanced Solutions Group (PTY) Ltd.
As a unit of Hashtag Global Group (PTY) Ltd & HT Advanced Solutions Group (PTY) Ltd. we’re backed by an ecosystem that blends digital strategy, global retail infrastructure, and next-gen brand storytelling. This powerful foundation allows us to operate at the intersection of:
🔥 Trend-setting fitness fashion
🛒 E-commerce excellence
📲 Influencer & creator collaborations
🎯 Community-driven campaigns
With our roots in South Africa and eyes on the global stage, we are creating a fitness lifestyle brand that resonates with every generation of movers, grinders, and dreamers.
💼 Our Mission
To inspire and equip fitness warriors through bold apparel, functional gear, and empowering content. We believe fitness is more than a look — it’s a mindset.
🧩 Our Pillars
🔥 Apparel – Performance and style for the bold.
🥤 Gear – Hydration and recovery essentials that go the distance.
🎥 Content – Creator-led campaigns that showcase real people, real progress.
🏋♀ Community – Built by fitness freak, for fitness freak.
🤝 Designs & Concept Powered by Hashtag DigiLab
Hashtag DigiLab & Hashtag Tech is the creative and strategic force behind all things Fitness Freak. From content production to digital marketing, Hashtag DigiLab & Hashtag Tech ensures that every campaign, collab, and collection aligns with the latest trends and audience insights.
🚀 Join the Freak Movement
We’re not here to blend in. We’re here to stand out.
Follow us, tag us, and train with us.
#FitnessFreak.co.za isn’t just a hashtag — it’s a badge of honor.
🛒 Shop Now | 📱 Follow @fitnessfreak.co.za | 🤝 Designs & Concept @hashtagdigilab | Finess Freak is Owned and Managed by "Hashtag" - HT Advanced Solutions Group ( PTY ) Ltd. |